Virtual Private Network (VPN)?

What is a VPN, or virtual private network?

A VPN, or virtual private network, is a secure tunnel between your device and the internet. VPNs are used to protect your online traffic from snooping, interference, and censorship.

Express VPN can also act as a proxy, allowing you to mask or change your location and surf the web anonymously from wherever you want.

Types of Types of VPN

Standalone VPN Services

This is the VPN most commonly used by homes and small businesses, and it’s the type offered by Namecheap. It uses an application that creates an encrypted connection to the private network that you can then utilize to connect to the internet at large.

Browser Extensions

Some VPNs work as a browser add-on. There are a plethora of add-ons you can install to browsers like Google Chrome or Firefox, while Opera comes with a built-in VPN. The downside of this is that your data will only be protected when you’re specifically using that browser. Other apps will not be protected. Furthermore, browser VPNs tend to be a little more vulnerable and IP leaks can occur.

If you do decide to opt for a browser add-on or extension, it’s best to stick to reputable companies that offer other VPN services, too. There are a lot of shady browser add-ons out there, avoid a scammy, data harvester by reading reviews and always reading the fine print of its terms of service.

Router VPN

Another way to implement a VPN is through a VPN-enabled router. This is ideal if you have several devices you want to protect as it will protect every device connected to the router, saving you having to install the VPN individually. Furthermore, you’ll only need to sign in once; your router will always be connected to your VPN.

Connecting your router to a VPN isn’t as difficult as you may think. First of all, you’ll need to sign up for a VPN service then you’ll need a router. The most convenient kind of router to get is one that is designed to support VPNs right away, without you having to do anything more technical that entering your VPN details. These routers can be slightly more expensive than regular routers, but the convenience is worth it.

Corporate VPN

Organizations often use a remote-access VPN for employees who work remotely. Through this VPN employees can securely access the company’s private intranet, often by using a password and an app. This is a custom-created solution that requires personalized development and heavy IT resources.

So we’ve discussed how a VPN works and some different ways to implement a VPN, but why exactly should you use a VPN?

What does a VPN do for you?

Most people will probably agree that the basic tenets of a VPN are a good thing. Here at Namecheap, we think that internet privacy is more than just a good thing – it’s vital to the success of the online world. That said, many people delay getting a VPN, considering it inessential or, worse, unnecessary. They shouldn’t.

A good way of illustrating the necessity of a VPN is to show just how exposed you are when your internet connection is not encrypted.

How data is transferred with and without a VPN

From shopping and paying bills to banking, so many everyday acts are rapidly moving online. As a result, we’re transmitting very important information, such as credit card details and social security numbers, day in, day out.

By not using a VPN, you’re not quite shouting your most sensitive information from the rooftops, but it is a little like leaving your front door open with your personal information conveniently laid out on a table right inside the door. Maybe you have good, honest neighbors that won’t come in and take what is valuable. It’s natural to want to believe in the goodness of our neighbors. That said, there’s likelihood that one or two of those neighbors will have a more malicious intent. And even if there isn’t, do you really want to take that risk by not closing your door and locking it tight?

Think of the internet as a neighborhood, except instead of houses, there is a collection of servers. These servers store the internet’s countless websites and communicate with each other constantly and have access to your data as you browse the internet. You may not care about some of this data, but you should certainly be worried about more sensitive data like your online banking details.

You might think that HTTPS does the job, but it’s ok.

For the uninitiated, HTTPS secures information communicated between a person’s web browser and a website. It is indicated in green the browser address bar and also by a padlock icon. While this does indeed provide added security while web browsing, your data will still be vulnerable, particularly if you’re using public Wi-Fi. Going back to our house analogy, it’s a bit like closing your front door but failing to lock it. It’s better than keeping your front door open, sure, but security definitely could be tighter.

Whether you’re connected to the internet in public or at home, without a VPN you are exposed to a myriad of vulnerabilities. When you’re browsing at home, your ISP can see everything you do and is probably logging it. Places with public WiFi hotspots, such as coffee spots and airports, are very vulnerable to hackers who can easily set up fake but convincing hotspots.

On the other hand, when you use a VPN, your data is not exposed. The origin of your data will be your VPN server. By using a VPN your online actions will not be tracked and logged by ISPs and unsavory hackers, nor will sensitive information be taken. Even if data is intercepted, it is encrypted, so it looks like nonsense to anyone without a decryption key.

Common reasons for using a VPN

People use VPNs for countless reasons. Some of these reasons are specific, while some people just have a VPN as another layer of security in addition to a good antivirus program and practicing generally sensible internet usage.

• As previously mentioned, a common reason to use a VPN is to prevent anyone – from ISPs to public Wi-Fi hotspots-- from tracking what you’re doing online.
• Another reason many like to use a VPN is to gain access to region-restricted content, whether that be a TV show on your country’s Netflix, or to get around a certain jurisdiction’s internet censorship laws.
• Ultimately, why people use a VPN is to have greater anonymity online. In a day and age where revelations of public data being used in shady ways have become a daily occurrence, keeping private information private is more vital than ever.

How secure is a VPN really?

Like with any online software or service, the security of a VPN will be reliant on a number of factors. In the case of VPNs, these factors include:

1. The kind of technology the provider uses
2. The laws of your jurisdiction

Let’s start by taking a look at the different kinds of VPN protocols available right now.

VPN protocols

A VPN protocol is basically the technology your VPN service uses to ensure you get the fastest and safest possible connection to the internet. Combining encryption standards and transmission protocols, a VPN protocol determines how your data is transmitted between your device and the VPN server.

The main VPN protocols in use today are: 

Point-to-Point Tunneling Protocol (PPTP)

Created by Microsoft, this is one of the oldest protocols used on the internet today. As such, it’s only really useful if you are using it on an older Windows operating system, though it is fast and easy to deploy. However, if a VPN service offers just this, it isn’t recommended. 

Layer 2 Tunneling Protocol (L2TP/IPSec)

This protocol is a combination of the previously mentioned PPTP and the L2F protocol by networking hardware company, Cisco Systems. It creates a more secure data tunnel than PPTP, but doesn’t actually have encryption or privacy capabilities. As such, it is often bundled with IPSec, which is a security protocol. 

 

Secure Socket Tunneling Protocol (SSTP)

Another VPN created by Microsoft, this is the VPN equivalent of the protocols used by websites for encryption purposes. A very secure protocol, only the two parties involved in the transmission of data can decode it. 

Internet Key Exchange, version 2 (IKEv2)

A newer, more secure version of L2TP, IKEv2 was also born from a collaboration between Microsoft and Cisco. Like it’s predecessor, it is often bundled with IPSec. This protocol is particularly effective on mobile devices. 

OpenVPN

OpenVPN is an open source VPN technology and is widely seen as the best around. Don’t let the term “open source” put you off, all that means is that countless developers are constantly improving the technology, and anyone can use it and modify it to their needs, whether that be individuals or companies. Its effectiveness has been put to the test numerous time through high-profile audits. OpenVPN is one of the most popularprotocols and is considered the most secure, offering the same protection as the previously mentioned protocols, but on a greater scale. 

Before deciding on what VPN provider to go for, it’s a good idea to see what protocols they offer and if they suit what you will be using your VPN for. 

The law and VPNS

The security of your VPN may very well depend on the laws of country you’re residing in, or the laws of the country where your VPN’s server and company headquarters are located. This is because the laws of a particular country will affect how you are allowed to use VPN technology and how different companies are permitted to use VPN technology. 

Because the laws surrounding VPN usage are still somewhat new and still evolving, they can be interpreted in innumerable ways. If you are located in North America and western Europe, VPN use is generally permitted. VPN usage is a somewhat gray area in many countries, such as China, Iran, the United Arab Emirates, and Russia. While VPN use is not outright illegal in some of these countries, VPN use is restricted. 

For instance, in China, it is illegal for businesses to use a VPN without a license and it is illegal for businesses to offer VPNs without a license. In Russia and Iran, only government-approved VPNs are allowed to be used. In United Arab Emirates if you are found to have fraudulent IP address you could be fined or jailed. VPN use is banned completely in Belarus, North Korea, Iraq, and Turkmenistan.

If you reside in a country where the law around VPN use is unclear, even if you’re not necessarily accessing content that is frowned upon or illegal, the act of using a VPN in itself could get you into a lot of trouble. 

Depending on the country a VPN provider is located in, the company may be legally required to keep logs of your internet usage. They may also keep a record of your payments. This means that even though you have been using a VPN, your data is still being stored and could even be used for reasons you did not approve of later on. 

Avoid this by always reading the fine print in your VPN’s Terms of Service. A VPN may wax lyrical about providing you with the ultimate secure internet browsing experience, but it’s better to be certain than to go just by their word. 

As well as that, a good rule of thumb is to opt for a paid VPN rather than a free option. While many free VPNs can change your geolocation, few offer proper data encryption and data logging is common, with companies often selling your data to third parties. 

Key considerations before choosing a VPN

Hopefully, you now have a better idea of how a VPN works. Before we send you on your merry way, here’s a checklist of things to look out for before you choose a VPN: 

• Is it free or paid? - When it comes to a secure, speedy service, it really is worth it to pay for a VPN. Many free VPNs tend to offer only the PPTP protocol which, as we said earlier, really isn’t very effective these days. They have fewer server locations and less bandwidth to offer. Very often with these free options your data is tracked and sold to third-party businesses. Paid VPN options more often than not have more powerful security protocols on offer than their free counterparts. A good paid VPN should have more server locations and more bandwidth, providing you with a faster service. They will also have customer support on hand if you run into any issues. 

• Are VPNs legal in your jurisdiction?
• Where is the VPN server located?
• Does the company log your activity?
• Does it protect your whole device or is it just an add-on?
• What are the protocols of the VPN’s encryption mechanism?
• The number of servers and the amount of bandwidth a VPN service has – if both are low it could make for a very slow web-surfing experience. 

Best VPNs for Windows – Quick Guide

1. NordVPN: Experience this top-rated premium VPN’s superb performance with its 30-day money-back guarantee. High-end security, fast servers, and unlimited data.
2. Hotspot Shield: User-friendly VPN with 500MB of free data that resets every 24 hours. That’s enough data to download about 100 songs or browse the internet for 6 hours every day. The free tier only gives you the US virtual location. 
3. TunnelBear: Secure, reliable VPN with 500MB of data every month. You can’t use this VPN for streaming or downloading large files, but you get enough data for casual browsing. 
4. Windscribe: Premium security features and 10GB of free data every month, which is enough to download ten SD movies. 
5. ProtonVPN: Fast, secure VPN with unlimited data. Useful for secure browsing or bypassing censorship, but you need to upgrade if you want to torrent and stream.

Local SEO Strategy Guide: How to Rank Where It Counts.

Who exactly needs optimization for local search?


At first glance, it’s obviously those who want customers to walk through their doors physically. But those, who conduct business without meeting people face to face, are still going to need local SEO as long as there’s a benefit and opportunity to attract customers from a specific area (whether it’s a single town or an entire country). Many businesses fool themselves into thinking that, because their products or services are available to a worldwide market, there’s no benefit in specifically doing well in the region where they are located. 

This is often a mistake. At its core, local SEO is about two things: Placing your site in the most visible spots in local search. Gaining your target audience’s trust. And both are perfectly within your reach. So, is your mind ready for some work? Have you armed yourself with high-quality SEO tools? Let’s do it, then.

1. Use Local Keywords Normal search can be described as “find me this thing”. Local search adds an extra component: location. Users tell the search engines “find me this thing in this place”, and all other places are recognized as irrelevant and filtered from the results. What remains? Results that are relevant since they are about that thing in that place. And because websites rely on keywords to be found via search queries, you can imagine that not just any keywords will do.

They will need that extra component. Examples of local search-friendly keywords: Buy bicycle in London Bicycle store near me Bicycle store near The Ritz Closest bicycle store You can also try to include local jargon in your keywords. It’s a way to localize them without explicitly naming the place. That’s how local keywords are different from normal keywords. What else do you need? A way to pick the best from the lot. There are two major factors. Search volume: The number of monthly searches by users. The higher this number, the more users you can potentially attract through search engines, so aim as high as you can.

Search intent: A good keyword clearly represents what the users are trying to find. Local keywords are already more specific about that thanks to including a location, but you can increase your chances to attract the users you need by doubling down on details. Compare these two keywords: “buy bicycle in London” and “buy mountain bike in London”. Adding an extra detail signals to potential customers that you have exactly what they want. Now, with all of the above in mind, all that’s left to do is find the best local keywords for your site.

There is a keyword finding tool that can do just that: Keyword Suggestions. Type your keyword ideas into the bar and press Search. The tool will display information on the keyword you entered and suggest many other potential keywords you could use. It will be up to you to decide which are the best for you.

2. Create Optimized, High-Quality Content Search engines rank websites based on their overall authority – their reputation, if you will. It’s the sum of all factors that indicate a website’s value to users. However, users rarely think about most of those factors and only focus on a site’s content. That’s what they see most of the time, after all. So the question is: what kind of content is valuable and the most likely to make money? Useful: It must offer users solutions to their problems. 

Informative: It must provide as much information as users might need. Convincing: It must be able to convince users to become your customers. User-friendly: It must be simple to view and use.

SEO-friendly: It must be optimized to rank in search engines. Unique: Every page on your site must be one of a kind and not copied from anywhere – not from another site, and not from your own. You can find all these traits in content that ranks on Google’s first page. The closer it is to the coveted position #1, the more apparent these traits become.

There is no standard to create high-quality content – making a really successful piece often requires inspiration and ingenuity. But there are general tips for SEOing your content that everyone can use. Help search engines and users understand what your content is about. Put your keywords in these places on your site’s pages: URLs. Make your URLs short and readable. Page title. It must be unique for every page. Meta description.

It, too, must be unique for every page. H1-H4 headings. Don’t just use a slogan without keywords as an H1 tag. Image titles, captions, and ALT attributes. Other text. If there are poorly optimized pages on your site, find them with the On-Site Issues Overview tool.

3. Use Eye-Catching Visuals Visual information is really good at getting the point across. In fact, no other type of information comes close. That’s why, if you are trying to sell something, graphics and videos are essential for you. They will make your website look alive and your business more presentable. What is especially good for local SEO? Pull out all the stops and show your customers everything you’ve got: The building where your workplace is located, the surrounding area, what your workplace looks like inside, your products and/or services, your employees, even your customers (with their consent). Make your users want to visit the place they see on the screen. 360° photos: A tripod may cost you a bit, but a beautiful panoramic shot is priceless. It’s also fun to interact with, so that’s a bonus point for the user experience (UX) on your site.

Remember the part about making your site look alive? That’s literally what the word “animation” means. Videos. Sound, imagery, and text make the most powerful combination existing on the web, and nothing has topped it so far. Got a bit of interesting knowledge that’s related to your line of work and would be better digested when spliced with some pictures? That’s the recipe for an infographic. It will have an even greater effect on users if it’s unique and no other infographic talks about the same topic. Charts and diagrams: Confidence is born from success. Don’t be afraid to show that you know what you are doing! If you can tell a story about your success, it might be possible to show it in a visual form – for example, how much your sales have increased or how many customers you have served over the years. Just be careful not to brag too much. And if you enable an option to share your visuals in social media, users will be all too happy.

Lastly, there’s a way to make your images even more useful in terms of local SEO: geotagging. It means adding GPS information to images, making it easier for search engines to associate them with specific locations. Usually, modern cameras (including phone cameras) do it automatically, but if your photos somehow weren’t geotagged, you can do it manually with a free online service.

4. Optimize for Multilingual SEO If you plan to be really successful, I doubt you will sit on the same spot your entire life. You will want to expand, claim new ground, gain even more customers from new places. Eventually, you may even cross borders. And once you build a new HQ in another country, your local SEO will crash right into the language barrier. That’s where international SEO takes the stage! It isn’t as simple as translating all your content into a foreign language. There are many more steps to take, but here’s a full list of them – hopefully before you need them. Choose the Most Optimal URL Structure Where should you put your international content? You have these options: Keep it on the same domain.

Purchase a new domain. Create a subdomain. For the purposes of international SEO, the best option is to create a subfolder on your existing domain. Like so: https://example.com/de. Why this over the other two? It’s because a new domain and a subdomain will end up competing with your current domain for rankings – definitely not a good thing in SEO. If you use a subfolder instead, it will receive all the domain authority you have already built up until now. Another way to keep translated content on your domain is to use language parameters (e.g., https://example.com/?lang=de), but this isn’t a very SEO-friendly approach. Search engines sometimes have trouble indexing pages with parameters in their URLs.

Use the Hreflang Attribute Search engines will recognize the language of your content with no problem, but it’s still a good idea to spell it out for them. To do that, use the hreflang attribute in your pages’ HTML code. Like this: <link rel=”alternate” href=”http://example.com/de” hreflang=”de”/> Keep in mind that this attribute tells search engines both the language of your content and the region you are targeting with that page.

This is where it gets tricky: you must pick the correct value for the hreflang attribute. For example, the value in our example is “de”, which means German content independent of region, but if you want to target a German-speaking audience in Spain, the value must be “de-ES”.